• Case Study: Suburban Chevrolet Enjoys Increased Retention, Higher Gross

    The Challenge John Peifer, general manager of Suburban Chevrolet (Minneapolis, MN), is ever aware of the factors that challenge one of the most critical aspects of his business – retention. “Vehicle ownership is longer,” explains Peifer. “It’s harder and harder to get salespeople to touch customers who they don’t think are ready to purchase again. […]

  • How to Prepare Your Website for User Testing

    User testing is evaluating a product or service by testing it with representative users. User testing can be a great way to determine whether customers believe your website and applications are useful. Use feedback to fine-tune your landing page and features so that you are able to improve user performance and satisfaction. There are a variety of […]

  • 17th Digital Dealer Recap

    This week, Dominion Dealer Solutions joined automotive dealers, manufacturers, and technology providers at the 17th Digital Dealer Conference and Expo in Las Vegas, NV. With over 964 dealership and OEM attendees, the Mirage Hotel was full of discussions on digital marketing, KPIs, mobile, social and SEO strategies. George Nenni, Vice President of Operations for Dominion […]

  • Toyota thrill ride

    A Lesson in Visual Marketing

    It’s test time! Quickly scroll down the page and see which option stands out to you the most- is it Option A, Option B, or Option C? Option A: Photo Option B: Text Option C: Video It is likely that you chose options A or C. Why? Because visuals are processed 60,000x faster in the brain than text. […]

  • Why SEM is More Than a Buzzword

    Do you want to achieve maximum exposure to your website? That’s the goal of Search Engine Marketing or SEM. There are a variety of different measures you can take to ensure that the maximum number of relevant individuals are finding your dealership. SEO Search Engine Optimization, or SEO, is the process of optimizing your website […]

  • Re-defining the Customer-Centric Approach

    Customers are at the center of the sale. Mind-blown? We didn’t think so.  We all know that customers’ reactions to your products and services determine the success of your business. History has shown that there are two distinct strategies you can adopt in response to that reality. First, you can set out to create a better product, to […]

  • Innovative Strategies To Win Over Customers

    Drive past your competition with these tips and tricks Building a loyal customer base takes more than simply selling cars. Learn how to take the next steps below. Teach Your Customers  Leverage your employees and their valuable knowledge. Take pictures of maintenance team members and ask them to provide a car service tip to be posted as the caption on […]

  • Data You Can Wrap Your Mind Around

    Don’t worry, it’s not as complex as it seems! Competition is at an all time high, and automotive consumers are more informed than ever. A dealer must know the local market, clients, and competition. However, there are many buzzwords out there related to data- equity mining, ERP, and cross-sell data. These data management solutions that […]

  • DealActivator Now A Certified Partner for General Motors’ Dealers

    Dominion Dealer Solutions’ industry leading equity data mining solution, DealActivator, is now an officially certified partner of General Motors’ newly launched Equity-Mining Initiative. Last week, General Motors made an announcement to its dealers; this Fall dealers will be provided with the opportunity to select an equity-mining tool, like DealActivator, to facilitate sales marketing and strategic […]

  • The Incredible Evolving Mobile Shopper

    Several months ago, our aging desktop PC flashed its final “blue screen of death”, and we retired it to a local school.  We decided to replace it with a shiny new iMac, and for a few weeks, my wife, teens, and tweens all wanted a turn on the new toy. Soon enough though the family […]

  • Blogging Like A Pro: Use Your Blog to Generate More Leads

    Numerous reports have indicated that blogging is the top content marketing priority for 2014 . Why? The following statistic says it all: Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI -HubSpot 2014 State of Inbound Report But where does this ROI come from? Calls-to-Action! Dealer Refresh explains that a common myth is that blogs […]

  • How to Tell Your Dealership’s Story

    Storytelling Drives Sales Why was the Budweiser Clydesdale Puppy Super Bowl commercial so successful? What about the Sarah McLachlan Animal Cruelty video? Everyone likes puppies? Well, yes. But there’s more to the story- neurochemicals, in fact. When you watch the Budweiser commercial, your body releases a chemical called oxytocin. Often referred to as the “trust hormone”, oxytocin promotes connection and care. Basically, […]