• Blogging Like A Pro: Use Your Blog to Generate More Leads

    Numerous reports have indicated that blogging is the top content marketing priority for 2014 . Why? The following statistic says it all: Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI -HubSpot 2014 State of Inbound Report But where does this ROI come from? Calls-to-Action! Dealer Refresh explains that a common myth is that blogs […]

  • How to Tell Your Dealership’s Story

    Storytelling Drives Sales Why was the Budweiser Clydesdale Puppy Super Bowl commercial so successful? What about the Sarah McLachlan Animal Cruelty video? Everyone likes puppies? Well, yes. But there’s more to the story- neurochemicals, in fact. When you watch the Budweiser commercial, your body releases a chemical called oxytocin. Often referred to as the “trust hormone”, oxytocin promotes connection and care. Basically, […]

  • How to Maximize Your Lender Portfolio

    If you are looking to increase your dealership’s profits, your lender portfolio is a great place to start, and inventory and process management depend on it. However, it is easy to fall into the trap of thinking: the more banks, the better. In order to determine the right mix of banks, there are a few steps you […]

  • Social Media REALLY Does Sell Cars

    by Jennifer Ryan, Director Inventory Solutions, Dominion Dealer Solutions Can dealers really use social media like Facebook, Twitter, Pinterest, or Snapchat to sell cars?  Simply put, the answer is yes.  Savvy dealers are investing resources and time to ensure that their dealership’s social media sites are tailored to invite, to educate and to entertain customers. […]

  • Using Pre-existing Customers to Promote a Brand

    Reputation Management is a key component to dealership success and can be started by using pre-existing customers’ own experiences to promote a dealers brand. With today’s accessibility of technology, customers are more likely than ever to comment on a brand via social media or third party review sites such as: Yelp, DealerRater, and Edmunds. It’s […]

  • 5 Ways to Improve Your Social Presence in Seconds

    by Jennifer Ryan, Director of Inventory Solutions, Dominion Dealer Solutions There are 1.28 billion Facebook users, 271 million Twitter users, and 26 million Snapchat users active monthly.  With social participation like this, dealers can no longer avoid key social networks.  The notion that automotive social media is a fad, time-consuming, or simply unnecessary, has passed.  […]

  • Selecting the Right Inventory, Every Time

    There is a particular combination of age, mileage, and monthly payment that all have to work together to get the customer to sign and the lender to buy. The Special Finance Quick Start e-book recommends that you have a steady stream of cars that meet these parameters: Current year plus last seven years Prices in the $7,000-$19,000 […]

  • The Importance Of Listening

    Why listening is a vital component to your dealership’s success As automotive professionals we spend so much time perfecting our body language, our verbal skills, and our knowledge of the business.  Often times we get so caught up in our busy schedules, that we forget to listen. Businessweeek offers these four tips to better improve this essential […]

  • Are Focus Groups Beneficial?

    Focus groups are often parodied. In fact, LinkedIn’s CEO Jeff Weiner and Chairman Reid Hoffman famously made a video showing the disastrous result of a focus group with unhelpful participants. “I can’t form an opinion until I get those chips”, one of the participants complains. As a result, the data collected and conclusion is worthless. […]

  • Where Should You Focus Your Sales Training?

    Are consumers beating salesmen at their own game? The internet certainly helps. Now that car shoppers have the ability to bring competitive pricing information along to dealerships, it gives salesmen little room to be anything but transparent. The Deloitte 2014 Automotive Consumer study shows that the majority of Gen Y consumers spend more than 10 hours researching […]

  • The 2014 Best Dealerships To Work For

    Congratulations for a job well done! Recently, Automotive News released the 2014 list of the best dealerships to work for in the United States. We are proud to say that of the top 100 dealers, 23 use our products every day! We would like to take this opportunity to recognize these dealers’ hard work, and thank them for […]