Blog

  • Last Chance to Register For the August Webinar!

    5 Ways That Market Data Helps Your Dealership Sell More Cars Looking at long-term market data allows you to see changes and better evaluate your dealership’s strategic approach. With local market data, your dealership can stay ahead of the trends with a complete analysis on how the local market and your competitors are performing. In […]

  • Confessions of a Car Buyer

    1. “I’m not tuning out your digital ad” According to an AdWeek study, car buyers are 71% more likely to be influenced by digital ads than the average population. In addition, they are more likely to own smartphones, as well as tablets, and are more prone to be digital video streamers, both online and on mobile […]

  • Lions, Tigers, and Responsive Websites- Oh My!

    The World Wildlife Fund Thoughtful Responsive Website Design Today’s blog post focuses on the World Wildlife Fund’s responsive website. We chose to feature this selection for a few key reasons: 1. Simple Navigation For mobile users, navigation is adjusted according to the width of the browser. Therefore, users are not presented with an over-sized image […]

  • A Lesson On Hashtags

    Where did it come from? How do I use it? Often mocked, the hashtag does serve a real purpose: connecting people with information. According to hashtags.org,the first hashtag originated in 2007 via Chris Messina, a Social Technology Expert. With ever increasing content on Twitter, the hashtag has been adopted as part of Twitter’s platform in order […]

  • Yelp, Google+ and Your Dealership

    Yelp can be leveraged to exhibit your dealership’s commitment to all customers We’ll be honest- Yelp can be a tricky platform to navigate as a business. Local businesses are more dramatically impacted by negative reviews than are large corporations. However, there are a variety of steps you can take to present your business in the best light. First, […]

  • Cross-Sell Reports Provides Localized Market Data to Georgia Dealers

    Norfolk, VA – August 13, 2014 – Cross-Sell Reports, a division of Dominion Dealer Solutions and industry leader in automotive market intelligence, has announced the launch of Cross-Sell Interactive, a fully interactive version of market reports, to dealers within the state of Georgia.  This marks Cross-Sell’s first step in providing extensive Market Analysis, Statewide Dealer […]

  • Is There a Hacker in Your Passenger Seat?

    Just a few months ago, Google took their “self-driving” car out for a test drive. The friendly looking bubble car looked familiar, but lacked one defining feature: a steering wheel. It’s no secret that Google is on its way to developing a fully-autonomous vehicle. Car producers including Nissan, Ford, Volvo and Daimler, have all made strong statements about their […]

  • The Paradox of Choice Within Automotive

    Americans make an average of 70 different choices a day. We decide between coffee flavors, songs on the radio, business investments, romantic partners, groceries, and more. When we make a choice, we are distinguishing between millions of alternatives. Companies pride themselves on offering the upper limit of choice; because that’s what customers want, right? But is an abundance of […]

  • Green Consumers Are Here To Stay

    Is Your Dealership Prepared to Withstand the Green Revolution? Millennials, Gen X’ers, and Baby-Boomers alike have become increasingly environmentally conscious consumers.  With rising energy costs and the state of the economy, it is more important than ever to offer “green” options at your dealership. And we’re not just talking about cars; “green” customers are looking for the entire buying […]

  • Taking Vehicle Videos

    Improve the user experience with better engaging videos With mobile users on the rise, it’s more important than ever for dealerships to incorporate original vehicle video content as part of their marketing mix. It’s much more engaging and easy for a mobile user to access vehicle videos, than read an entire article. CIO.com offers these […]

  • Marketing New Vs. Used Inventory

    Relevant features change depending on the segment Many dealerships face the challenge of selling both new and used cars. Knowing how to segment your market, and target effectively, is key to success in the Automotive Industry. A Multi-Channel Marketing Mix will position your dealership best in the marketplace. These two shoppers have very different needs and […]

  • Customer Advocacy: Lessons From a Laundry Detergent Campaign

    Method, a San Francisco producer of eco-friendly laundry products, teaches us a valuable lesson about customer advocacy Using a low marketing budget, Method asked customers to record themselves performing specific actions from a storyboard and submit the clips for final edit. The resulting crowd-sourced “Laundry Room Love” commercial was the week’s 93rd most-viewed YouTube clip […]