• Nelson Mazda Sells Additional 200 Vehicles with Dominion’s DealActivator

    The Challenge Chad Custer, Managing Partner at Nelson Mazda, was introduced to Dominion DealActivator while talking to a sister store. “We really liked what we saw with DealActivator.  It was a comprehensive system that would enable us to increase our customer retention like we wanted,” says Custer.  Customer retention is critical for any business.  In fact, a […]

  • Last Chance to Register For The November Webinar!

    5 Ways to Sell More Cars Through Proactive Equity Mining November Webinar Discover new customers in your dealership with equity mining solutions. DealActivator lets you move customers into a new vehicle earlier than they ever imagined by delivering an entirely new stream of business opportunities from highly-qualified, equity customers from your own database just waiting […]

  • Used Car Week Recap

    Last week, Dominion Dealer Solutions headed out to sunny Las Vegas, NV for the annual Used Car Week conference. Used Car Week actually consists of four different conferences that all overlap: CPO Forum, Re3, Subprime Forum, and the National Remarketing Conference. Over 1,500 automotive dealers, OEMs, lenders, re-marketers, repossession agents, and technology vendors took part […]

  • How Visual Marketing Can Benefit Your Dealership

      Did you know that 90% of information transmitted to the brain is visual, and visuals are processed 60,000 x faster in the brain than text? Over the last few years, photos and videos have been used as a visual marketing tool. With millions of users, Instagram and YouTube have become the perfect opportunity for […]

  • Ten Tips For Improving Your Dealership’s Vehicle Photos

    #1: Do your research It is important to select a camera with polarized filter features to help eliminate the glare off of cars windows. You must ensure that you purchase the best camera for your dealership. In order to avoid capturing your reflection in the frame, look to self-timers and tripods. ensure that the vehicle photos can […]

  • Dominion’s DealActivator Drives 25% Increase in Sales for Bellamy Strickland Chevrolet

    The Challenge Natalie Durham, Social Media and Marketing Media, at Bellamy Strickland Chevrolet says, “We were manually looking up customers in our CRM to give us information on where they stood in regard to their equity position; and it wasn’t the most successful effort”. “Once Dominion’s DealActivator was introduced to us, we knew this solution would […]

  • Transforming Your Dealership with Mobile Marketing

    Mobile Marketing 101 In today’s society, customers want instant gratification and they want to browse and shop with the click of a button. Customers want infinite information accessible at their fingertips via tablets and smartphones which is why your dealership should utilize mobile marketing. It is easy to lose potential customers if customers experience complicated, slow or […]

  • Three Automotive Social Media Best Practices

    More and more people get their product recommendations from their social networks and their news from social media such as Facebook, Twitter, and LinkedIn.  What does this mean for automotive dealers? It means you have an opportunity to connect with your customers in an immediate, consistent manner. A car purchase is a big deal and […]

  • Social Media = Content Monster

    You know that 20% of consumers use social media as their primary source of information about automotive brands (JDPower, April 2014). And, your dealership is getting the hang of social media. You hired a recent college grad to take photos, write blog posts, track the traffic from your blog to your VDPs, and even track […]